People remember 30% of what they see, and only 20% of what they hear. Yet an amazing 70% remember what they see and hear.* So it’s no surprise that video can be one of your most powerful promotional tools. It engages viewers’ emotions and motivates action in a way no other media can.

Advances in digital video cameras, editing tools and encoding technology have made broadcast-quality video an affordable option. You can repurpose your video in dozens of ways, from Internet distribution to e-mail campaigns to DVDs, making the most of your investment. Today’s video marketing tools can replace some of your traditional marketing mediums.                                * Harvard Business Review

Helpful Articles on the Power of Video:

• Get Your Audience to Take a Trip, with Video
    The Fifth Network's director of travel marketing explains why video is the perfect     way to reach and engage potential travelers.

• Tourism Goes Broadband
    Online tours and other offerings help promoters make timely pitches
    for the world's destinations.

• 5 Steps to Successful Video Advertising
    ClipBlast's founder and president outlines a plan to help marketers
    take full advantage of the online video revolution.

• Should Your Brand Use Online Video?
    Advertisers must think like content providers to engage video viewers.

• Branding in Online Video
    The NextStage CRO talks about the questions you need to ask in order to make     sure that consumers remember your brand videos.

• Travel Marketing Decisions
    Maximizing Your Brand Capital.

• Video Search Best Practices
    Performics' VP of search describes how to use site maps and metadata to ensure     customers can find your videos.